Project Management

“Product” is one of the four core marketing principles.   As such, Fiona works with sellers to study the local pricing trends and current buyer demands to develop an optimal plan to achieve top dollar by turning any home into its very best version of itself given a tailored budget specific to that home, location, and current market conditions. Using her passion for design, this home preparation helps ensure that the home appeals to the widest number of buyers and will maximize return on investment by achieving top dollar. 

Offering a range of options to sellers, home preparation strategies can include staging and painting through more extensive remodels.    Fiona project manages all the work and has an enviable list of contractors, thus saving her clients many thousands of dollars by eliminating any middle men.     See some of Fiona’s projects below.

RILEY

Before

Furnished home office with a chandelier, piano, framed poster, and hardwood floors.

After

Formal dining room with a chandelier, dark table, light chairs, plantation shutters, and hardwood floors.

Before

Kitchen with a large stone island, light wood cabinets, and stainless steel appliances.

After

Bright white kitchen with a large island, stainless steel appliances, and warm wood flooring.

MILDRED

Before

Stone-tiled patio with glass-top table, chairs, and a covered grill beside the railing.

After

Covered stone-tiled patio with a round dining table, arched openings, and leafy trees outside.

Before

Bedroom with disassembled furniture piled on the bed beneath a broad wall arch.

After

Staged bedroom with an arched bed alcove, ceiling fan, and armchair beside tall windows.

Before

Child’s bedroom with blue walls, a toy-topped wooden dresser, and an open closet.

After

Bedroom with a white quilted bed, arched window overlooking trees, and dark wood dresser.

Before

Bathroom with a built-in soaking tub, beige stone surround, and glass-enclosed shower.

After

Spacious primary bathroom with a glass shower, soaking tub, and long white vanity.

VILLANOVA

Before

Empty room with hardwood floors and French doors opening to a garden.

After

Dining room with a round dark wood table, upholstered chairs, and tall windows.

Before

Vacant living room with a fireplace, built-in shelves, and three curtained windows.

After

Furnished bedroom with a fireplace, upholstered chairs, and broad windows framed by dark curtains.

HOLT

Before

Kitchen with a dark wood island, granite counters, stainless steel appliances, and hardwood floors.

After

Bright kitchen with white cabinetry, a large island, dark wood accents, and stainless steel appliances.

Before

Spacious kitchen with a granite island, dark wood cabinetry, and stainless steel appliances.

After

Open-plan kitchen with a dark wood island, white counters, and a dining peninsula with bar stools.

CEILIO

Before

Kitchen with wood cabinets, dark granite counters, and stainless steel appliances.

After

Bright kitchen with white cabinetry, a black-countered island, stainless steel appliances, and warm wood flooring.

Before

Dining room with a large wooden table, hardwood floors, and shuttered windows.

After

Living room with a tall arched window, built-in shelves, and a fireplace.

QUENBY

Before

Spacious bathroom with a central soaking tub beneath an arched window and matching granite-topped vanities.

After

Spacious bathroom with a marble soaking tub, double vanities, and vaulted ceiling.

Before

Spacious bedroom with a large bed, sitting area, and vaulted ceiling with a ceiling fan.

After

Staged bedroom with a sitting area, tray ceiling, chandelier, and tall curtained windows.

PATRICK HENRY


Before

Bedroom with a dark wooden four-poster bed, rumpled bedding, and wooden floors.

After

Staged bedroom with a tufted bed, window-side armchairs, tray ceiling, and hardwood floors.

Before

Dining room with a large dark wood table, matching chairs, patterned rug, and nearby staircase.

After

Dining room with a dark wood table, cream chairs, and large windows overlooking a fenced yard.

Work With Fiona

Fiona is a unique real estate agent in many ways. She does not simply sell homes. She markets them using an impressive array of techniques and strategies learned from the marketing world.