With a background in marketing, Fiona recognizes that to sell any product, the four principles of marketing need to be optimized - Price, Positioning, Product and Promotion. Your home is no exception. Many homes sit on the market and ultimately sell for less than they could have because the “4P’s” were not implemented correctly. Using all four marketing principles, Fiona creates a robust and unique marketing strategy for every home she sells ensuring the best opportunity for her sellers to achieve top dollar.
Her intimate knowledge of the local market, pricing, and buyer demographics enables Fiona to project manage cost effective home preparation to turn your home into the very best version of itself, expertly price and then promote your home, maximizing the potential for top dollar and return on investment.
Contact Fiona direct for an e guide on how she markets homes.
Fiona is a unique real estate agent in many ways. She does not simply sell homes. She markets them using an impressive array of techniques and strategies learned from the marketing world.